The Uniqueness Trap

Do Unique Projects Actually Exist?

The short answer is no. In fact, whenever we came across a project we thought was unique, it turned out not to be.

Here's an example: In 2004 the top civil servant in charge of decommissioning nuclear power plants in Sweden needed a reliable estimate of how much that effort, which would take decades, would cost, as well as how expensive it would be to safely store nuclear waste, which would last centuries.

https://hbr.org/2025/03/the-uniqueness-trap

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Seetha Ram

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Think Pieces reviewed and written by Lakshmi and Seetha Ram

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